Mercury CRM plans from $99/mo plus transparent, published usage rates. Every tier includes Mercury CRM, the AI front desk, and the full dialer. Already have a CRM? Keep it and we connect to it. Annual billing includes 2 months free.
Every plan includes
For solo operators getting started
$99/month
Billed monthly · cancel anytime
+ usage at published rates
Starter includes:
For growing businesses that run on their phones
$299/month
Billed monthly · cancel anytime
+ usage at published rates
Everything in Starter, plus:
For agencies reselling the platform under their own brand. Limited-time pricing.
$399/month
Billed monthly · cancel anytime
+ usage at published rates
Everything in Professional, plus:
Custom tailored for high-volume businesses and agencies
Custom
Quoted to your volume
+ usage at volume rates
Everything in Agencies, plus:
Transparent Usage
Most AI phone vendors advertise a low monthly price, then bill shocking per-minute overages. We print our rates. Your plan's monthly credits apply first.
| Usage | Starter | Professional | Agencies |
|---|---|---|---|
| SMS per segment | $0.045 | $0.0375 | $0.030 |
| Voice per minute | $0.075 | $0.0625 | $0.050 |
Enterprise accounts get volume rates quoted to their usage.
Carrier pass-through fees are billed on top of these rates, plus 2.5% on Starter, 2.25% on Professional and 2.0% on Agencies. Enterprise pays carrier fees at cost.
One segment covers up to 160 characters of plain text. Longer messages use multiple segments. Your plan's monthly credits apply first, then usage bills at your tier's published rate.
Billed per minute of talk time on inbound and outbound calls, including AI assistant conversations. Recordings and transcripts are included in your storage, not billed per minute.
Every plan includes monthly usage credits ($5 to $30 depending on tier) applied automatically. Credits reset each billing cycle and do not roll over.
Compare Plans
Swipe the table on mobile to compare every plan.
| Feature | Starter | Professional | Agencies | Enterprise |
|---|---|---|---|---|
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Storage | 10 GB | 50 GB | 100 GB | Unlimited |
| Monthly usage creditsCredits applied automatically to SMS and voice usage each billing cycle. | $5 | $15 | $30 | Custom |
| Sub-accountsSeparate client or location accounts under your agency. | 5 | Unlimited | Unlimited | Unlimited |
| Feature | Starter | Professional | Agencies | Enterprise |
|---|---|---|---|---|
| Core CRM (contacts, companies, conversations) | Included | Included | Included | Included |
| Sales (calendar, pipelines, opportunities) | Included | Included | Included | Included |
| Web Presence (forms, websites, files) | Included | Included | Included | Included |
| Financials (invoices, estimates, documents) | Not included | Included | Included | Included |
| Marketing (campaigns, broadcasts, social) | Not included | Included | Included | Included |
| AI automation (workflows, reputation) | Not included | Included | Included | Included |
| White-label sub-accounts (unlimited)Brand client accounts as your own, with no per-account fee. | Not included | Included | Included | Included |
| Dispatch (job tracking, technician updates)Track jobs and technicians; AI notifies customers automatically. | Not included | Not included | Included | Included |
| AI agentic (autonomous agents) | Not included | Not included | Included | Included |
| Advanced API access | Included | Included | Included | Included |
| Advanced MCP access | Included | Included | Included | Included |
| Data Migration (HighLevel import, MCP) | Not included | Not included | Included | Included |
| Usage rebilling (markup phone, SMS, email, AI)Rebill client usage at your own markup instead of absorbing the cost. | Not included | Included | Included | Included |
| SaaS resale rightsResell Mercury CRM under your own brand at whatever price you set. | Not included | Not included | Included | Included |
| Dedicated account manager | Not included | Not included | Not included | Included |
| Volume usage rates | Not included | Not included | Not included | Included |
| Feature | Starter | Professional | Agencies | Enterprise |
|---|---|---|---|---|
| AI voice (24/7 front desk)AI assistants answer every inbound call, book appointments, and follow up. | Included | Included | Included | Included |
| Outbound dialer (10 lines per account)Parallel dialer that runs up to 10 lines per account at once, for follow-ups, reminders, and sales outreach. | Included | Included | Included | Included |
| Local phone numbers | Included | Included | Included | Included |
| Call recording & transcripts | Included | Included | Included | Included |
| SMS messaging | Included | Included | Included | Included |
| 40+ languages | Included | Included | Included | Included |
| DNC list, consent checks & calling hoursIn-system DNC list, automatic consent checks, and calling-hour enforcement before every dial. Scrub lists against the National DNC Registry before uploading. | Included | Included | Included | Included |
| A2P 10DLC registrationBusiness SMS campaign registration handled for you. | Included | Included | Included | Included |
Why Mercury
One platform replacing three vendors, with pricing you can actually read.
CRM, phone system, dialer, and AI assistants in a single subscription. No stitching vendors together.
Published per-segment and per-minute rates on every tier. Competitors hide overages until the invoice; we print ours.
AI assistants trained on your business, numbers provisioned, CRM configured. No complex installations.
An in-system DNC list, automatic consent checks, calling-hour enforcement, automatic opt-outs, and A2P 10DLC registration handled.
Grow from a single location to a resold SaaS product. Professional unlocks unlimited white-label sub-accounts; Agencies adds usage rebilling and SaaS resale.
AI handles the routine; your team handles the exceptions. Call transfer and routing keep humans one tap away.
Get answers
How usage, billing, and onboarding work on the Mercury CRM platform.
Usage keeps working without interruption and bills at your plan's published per-segment and per-minute rates. Every charge is itemized on your invoice, so there are never surprise fees.
Yes. Upgrade or downgrade anytime to match your business. Changes take effect immediately with no service interruption.
No setup fees and no long-term contracts. Monthly billing, cancel anytime.
Yes. Business SMS requires registered campaigns, and our team handles your A2P 10DLC registration for you so your messages get delivered.
Yes. Every plan includes Mercury CRM at no extra cost: contacts, pipelines, conversations and automations. If you already run on HubSpot, Salesforce, Pipedrive, Zoho CRM or another system, you can keep it. We connect the AI front desk and dialer to your existing CRM instead.
Yes. Every tier includes the full dialer: outbound calling, local numbers, call recording, transcripts, and SMS. Every tier includes unlimited users and contacts. Higher tiers add storage, modules, and better usage rates.
Pay annually and get 2 months free. Starter is $990/yr, Professional $2,990/yr and Agencies $3,990/yr. Enterprise is quoted to fit your account.
Get Started
Call (949) 775-0451 right now and try to stump the assistant, or schedule a custom demo at a time that works for you.
