One platform, not three apps
Zoho's power dialer lives in Zoho Voice and its dispatch console in Zoho FSM, each priced separately. Mercury includes the dialer on every plan and dispatch on Agencies, in the same platform as your CRM.
Mercury vs Zoho
Zoho splits the phones, the CRM, and dispatch into separate apps. Mercury puts them on one platform with AI that answers.
Why Mercury
Why choose Mercury over Zoho?
An AI front desk
Zoho Voice connects to third-party AI rather than shipping its own phone agent. Mercury's AI front desk answers every call 24/7 on every plan.
Flat rate vs per seat
Zoho CRM and the Voice power dialer are priced per user. Mercury plans are flat monthly rates with unlimited users.
Agencies keep their margin
Mercury Professional includes usage rebilling, so agencies mark up phone, SMS, email, and AI. Zoho's partner program is resale and referral based.
Side by side
Feature comparison
How Mercury Call Desk stacks up against Zoho.
| Features |  Zoho |  |
|---|---|---|
| AI voice agents | Partly, or as an add-on: Third-party AI only | Included |
| Outbound dialer | Partly, or as an add-on: Zoho Voice power dialer, add-on | Included: Native, 10 lines per account |
| Dispatch | Partly, or as an add-on: Zoho FSM, separate app | Included: Agencies and up |
| Usage rebilling for agencies | Not included | Included: Professional and up |
| Unlimited sub-accounts | Not included | Included: Professional and up |
| Published usage rates | Partly, or as an add-on: Zoho Voice rates in credits | Included |
| MCP access | Included | Included |
| Setup fees | Included: None; paid Jumpstart optional | Included: None |
| Migration help | Partly, or as an add-on: Via Jumpstart or partners | Included: Agencies and up |
IncludedPartly, or as an add-onNot included
Zoho details from public sources, checked October 2026: Zoho CRM pricing, Zoho Voice pricing, Zoho FSM pricing, Zoho CRM MCP. Pricing and features change; check with Zoho for current terms.
Zoho offers 50+ apps that cover a little of everything. Mercury runs the phones for local and service businesses, with AI voice, a dialer, and dispatch in one platform at a flat monthly rate.
Pricing
Simple math
One flat monthly rate against per-seat, per-agent, and per-product pricing.
Zoho
CRM free for 3 users; paid from $14/user/mo
Before the add-ons it takes to match Mercury: AI voice agents, a real dialer, and dispatch.
Mercury Call Desk
- $99/mo Starter, 5 sub-accounts
- $299/mo Professional, unlimited sub-accounts and usage rebilling
- $399/mo Agencies, limited time, dispatch and SaaS resale
Unlimited users and contacts on every plan. No setup fees. Published usage rates. Enterprise custom.
Get Started
Ready to leave Zoho behind?
Call (949) 775-0451 right now and try to stump the assistant, or schedule a custom demo at a time that works for you.